Published: 8/12/2025

The smartphone market exceeded $100 million in the second quarter of 2025, representing 10% YoY growth. While these statistics are a telltale sign of massive demand, the market is awash with dealers, each promising to offer the best prices.

So, how do you beat competition, attract more buyers, and convert the leads to more sales?

You are lucky. This article will explain tried and tested tips to target potential audiences. Specifically, we will explain how you can capitalize on online spaces to drive more sales.

Ultimately, you will know how to appeal to the gazillion phone buyers looking for handsets on search engines and social media. Let’s get started.

Take Your Business Online

Advertising increases your store's visibility to target customers. However, you don’t need to spend a fortune buying ads to sell more smartphones online. You can list your shop on free marketplaces and free advertising sites. The best place to start is listing your products and online store on Apical HZ.

Apical Hz is an online space that deals exclusively with electronics. Besides smartphones, you can list soundbars, home theatres, and smart TVs. The website does marketing for all listed products, including SEO strategies and video promotions.

Boost Your Brand Reputation

Your brand is everything. You will hardly make sales if potential customers associate your brand with poor customer service. But how do you build and enhance your brand? Here is how.

• Use the same logo, colours, and fonts to create a consistent brand image
• Develop a unique brand voice using a style and tone that resonates with your target audience.
• Establishing a deeper connection to demonstrate your brand's value and mission.

Don't forget to create a dedicated page for testimonials and a section where customers can leave product reviews. The whole idea is to create social proof and, in turn, increase smartphone sales.

Invest in Online Marketing

Posting on social media is a great way to market your products online. Grow your social media presence by posting on TikTok, X, Instagram, and Pinterest. But you should curate and tailor the content depending on your target audience and the relevant social platforms. For instance, Pinterest is great for fashion products.

Improve the Customer Experience

Enhancing customer experience involves creating reliable customer support through mail, live chat, social media messaging, or phone contacts. Online shoppers usually need to communicate with your brand, especially regarding pricing, shipping, and after-sales services. Ensure you have customer support staff on standby to provide prompt answers and solutions.

Technology can significantly improve your customer service. Integrate AI chatbots in your platforms to create automated answers for generic queries and forward customers to another communication channel.

Make the purchase process convenient to provide customers with the products they need within the shortest period. For instance, add numerous payment and shipping methods.

Also, create a simple personalized shopping experience to connect with buyers. Remember to engage your audience through polls, interactive live videos, and respond to comments and direct messages.

Enhance Your Store Design

If your online store is cluttered with items everywhere, with an unappealing design that is difficult to navigate, potential buyers will leave before they can view the various products. Ensure the homepage is aesthetically appealing, with catchy headlines, CTA, and cohesive, consistent branding.

Optimize product listing using targeted keywords, correct shipping information, and detailed product descriptions. Also, enable customers to leave reviews on product listing pages. Remember to create high-quality product photos using a high-quality camera or smartphone, and ensure they are well-lit for clear pictures.

Run Flash Sales and Promotions

Most customers look for coupons and discounts before making a purchase. Provides incentives for shoppers to visit your online store. For instance, you could offer products at a 30% discount for a whole week. A banner that screams “ Get free shipping when you spend over $50 " will capture some attention.

Alternatively, you can provide a bundle offer where the buyer gets lower prices when they buy two or more things together. Since most people are scouting for discounts, offering promotions, especially on social media, is a technique that guarantees conversion-ready leads. As a result, you will supercharge your website traffic and sales.

Partner With Influencers and Creators

Consider partnering with influencers with a considerable following and engagement on social media. Find individuals with great content, especially in the same niche as your brand. After proper scrutiny, reach out and collaborate.

Remember to give influencers creative control. While you might have brand guidelines, it shouldn't involve dictating the creative process. Ensure you maintain a positive working relationship.

Optimize Blog Content and Product Descriptions

Did you know that most buyers start their search on the internet? For this reason, you should use search engine optimization - a content marketing strategy that helps e-commerce stores appear on search engine results.

Some of the SEO best strategies include using keywords in content, headings, and meta tags. For instance, keywords like “iPhone 17 Pro Max price” and “cheap ex-US smartphones on sale” will help your content rank and reach potential buyers if you want to boost ex-US smartphone sales.

Also, build internal links to direct site visitors to other pages on your site. Another important link-building strategy is getting external links to direct visitors to your website from other sites.

Partner With Influencers and Creators

YouTube is an incredible platform to boost your online store's visibility. Simply search the trending topics and create videos around these trends that interest your potential audience.

After creating a captivating video, remember to use a thumbnail and descriptions that entice users to click. Additionally, add tags that are relevant to the content.

Make the video often, several times a week or daily. You can also host a live video to interact with your target audience and learn about their needs.

Use emerging technologies like AI

Integrate artificial intelligence (AI) into your services by using it to guide support teams. For instance, AI can provide optimal responses to commonly asked questions, automate workflows, and analyze customer interactions. Using AI and other emerging technologies is a proven secret on how to increase sales of mobile phones. According to the Salesforce State of Sales 2024 report, 83% of sales teams recorded revenue growth in the past year.

Final Word: Use Technology To Sell More

We live in a technological era. What better way to sell more smartphones than using new technology? Post videos on social media, post on free marketplaces like Apical Hz, and use AI to enhance your workflow and customer services. Expect more buyers to come knocking with new orders.